MMF Index Platform
Audience Alignment·Message Market Fit·LLM Visibility·Media Intelligence·Credibility·ICP Targeting·MMF Index·Thought Leadership·Audience Alignment·Message Market Fit·LLM Visibility·Media Intelligence·Credibility·ICP Targeting·MMF Index·Thought Leadership·
Initialising Platform
Thought Leadership· Message Market Fit· MMF Index· ICP Mapping· LLM Visibility· Audience Alignment· Credibility· Publication Scoring· Media Intelligence· Thought Leadership· Message Market Fit· MMF Index· ICP Mapping· LLM Visibility· Audience Alignment· Credibility· Publication Scoring· Media Intelligence·
Message · Market · Fit Intelligence Platform

Know where
your audience
lives.

Stop guessing which media actually reaches your ideal customer. Discover, score and rank the publications, podcasts and newsletters with influence — built by ThoughtLDR, powered by AI.

ICP Mapping — Define your Ideal Customer Profile by job title, industry, company size & region
Evidenced Ranking — Surface the publications and podcasts your ICP actually reads, from real stored data — the same brief returns the same ranking every time
MMF Scoring — Every outlet scored on ICP Affinity, Equivalent Media Cost, Reach & LLM Visibility
Secure Team Access
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🔒
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Thought Leadership· Message Market Fit· MMF Index· Audience Alignment· LLM Visibility· Media Intelligence· Credibility· ICP Targeting· Thought Leadership· Message Market Fit· MMF Index· Audience Alignment· LLM Visibility· Media Intelligence· Credibility· ICP Targeting·
No ThoughtLDR® MMF Index analysis yet

Complete the client brief and ICP in the sidebar, then run the analysis.

Calculating ThoughtLDR® MMF Index…
Mapping audience signals
Media Analysis
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ThoughtLDR / User Management
ℹ️ This panel manages users via the Auth0 Management API.
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Admins
Outlet & Composition Review

Review staged composition data, edit outlet records, and re-run per-outlet enrichment (industry scoring, beat classification, LLM citation probes). Opens a separate tool, gated by its own Auth0 login using the same thoughtldr-admin role.

Open MMF Index Review →
Invite Team Member

Send an invitation email via Auth0. The recipient will receive a link to register and verify their @thoughtldr.com account.

Team Members

Manage access for all @thoughtldr.com users. Block a user to immediately revoke access without deleting their account.

User Role Status Last Login Actions
Clients & ICPs

ThoughtLDR's own clients and their ICP -- feeds client_composition_priors.py's cross-tab (real placement history -> audience-composition evidence). industry/job_title stay closed-vocab, but adding an off-list value never fails: it saves as a proposal (below) rather than being rejected.

Select a client on the left to view or edit its ICP.
Data Health

Outlet funnel, composition coverage, beat/LLM coverage, and last-run status for instrumented data-pipeline scripts. Replaces the one-off scripts this used to require.

Publications vs Podcasts
Why Outlets Fail the Article-Scan Trust Gate
Composition Coverage by ICP Dimension
Outlets per Beat
LLM Visibility Coverage
LLM Engines Plumbed In
Job / Script Runs
Job Status Last Run Detail
ThoughtLDR
About this platform

Built to find your
message market fit.

The ThoughtLDR® MMF Index is our proprietary scoring framework for identifying which media, communities and events will create the greatest impact for a client's thought leadership programme — before a single pitch is sent.

The Problem

PR without signal is noise.

In thought leadership, the wrong media placement is worse than no placement at all. A CISO interviewed in a consumer lifestyle magazine doesn't move the needle. A CISO quoted in Dark Reading reaches the people who write procurement decisions.

Yet most media targeting is still done by instinct — a mix of personal contacts, Google searches, and Cision exports. There's no systematic way to ask: does this outlet actually reach my client's ideal customer?

ThoughtLDR®'s answer to that question is Message Market Fit — a concept we borrowed from the product world and applied to communications. Just as a product needs to find its market, a message needs to find its audience. The MMF Index quantifies how well a media target delivers that fit.

The Framework

What is the ThoughtLDR® MMF Index?

Message Market Fit (MMF) is ThoughtLDR®'s proprietary framework for measuring whether a communications programme is reaching the right audience with the right message, in the right channels. Strong MMF means your thought leadership is generating commercial conversations — not just impressions.

The MMF Index is the quantitative expression of that framework applied to media targeting. Each outlet is scored on four dimensions, computed from stored, sourced facts — not generated live — so the same brief returns the same ranking every time:

ThoughtLDR® MMF Index · Four Dimensions
Finally.
The media maths is mathing.

ICP Affinity — does this outlet's actual audience match your client's ICP by job title, industry and company size? A placement that reaches the right 500 people will always outperform one that reaches the wrong 500,000.

Equivalent Media Cost (EMC) — what it would cost to reach this outlet's audience via equivalent paid media, on a transparent cost-per-thousand basis. We don't use legacy "AVE" and its arbitrary multipliers.

LLM Visibility — a dimension no other media index currently measures. When a senior buyer asks Claude, ChatGPT or Perplexity for recommended reading in their sector, which outlets appear? Visibility in AI-generated answers is the new front page.

Reach — scale and audience volume. A niche newsletter read by 500 CFOs can outscore a general tech publication read by 500,000 developers — for the right client, ICP Affinity carries more weight than raw reach.

These four scores combine into a single MMF score under a fixed, proprietary weighting — the ingredients are visible on every result; the exact weighting is ThoughtLDR's own methodology and isn't published, the same way a credit score shows you the factors but not the secret formula.

The MMF Index is a living index: some data is measured, some is modelled and under active human review, and every result shows its confidence per dimension. Coverage grows as review continues — not every outlet has full data yet.

How it was built

Vibe-coded.
Seriously.

This platform was built by ThoughtLDR® without a traditional development team. Using AI-assisted development — working conversationally with Claude to architect, write and iterate the codebase — the entire platform was taken from concept to deployed product in a matter of days.

We think that's worth saying out loud. The tools that now exist for non-engineers to build real, secure, production-grade software represent the same shift that desktop publishing represented for design, or that smartphones represented for photography. The barrier between having an idea and shipping it has collapsed.

That's relevant to our clients too. The speed at which you can now test, build and iterate on communications tools — AI-generated media lists, scoring frameworks, content pipelines — means the agencies that will lead are the ones that build their own proprietary intelligence, rather than renting it from legacy databases.

🗄️
Postgres + FastAPI
Scoring Engine
The real MMF Index engine — every result is computed deterministically from stored, sourced facts about each outlet, not generated live. Same brief, same ranking, every time.
🧠
Claude by Anthropic
Modelled Data & Review
Used offline to help populate modelled fields such as LLM Visibility, which then go through human review before ever affecting a live score — not called live when you run a brief.
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Auth0
Authentication
Handles secure login, Google OAuth, email verification and domain restriction — ensuring access is limited to authorised ThoughtLDR® staff only.
⚡
Netlify
Hosting & Serverless
Hosts the platform and runs serverless functions that authenticate each request and proxy it to the scoring engine. Secrets never touch the client.
✦
Vibe Coding
Development Method
The entire platform was built conversationally — no traditional dev team, no agency. Concept to deployed product using AI-assisted development. ThoughtLDR®, 2026.
Security & Confidentiality
🔒
Client Confidentiality
Zero data retention
Client briefs, ICP data and MMF Index results are never stored, logged or retained by this platform. Each analysis exists only in your session. Nothing is written to a database. When you close the tab, it's gone.
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Access Control
Restricted to ThoughtLDR® staff
Access is restricted exclusively to verified @thoughtldr.com email addresses, enforced at the authentication layer via Auth0. No client, partner or third party can access the platform or its outputs.
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API Security
Keys never exposed
All calls to the AI analysis engine are routed through a serverless proxy. API credentials are stored as encrypted environment variables on the server — they are never present in the browser or visible in source code.
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GDPR Compliance
UK data protection
The platform operates under ThoughtLDR®'s Privacy Policy and UK GDPR obligations. Authentication is handled by Auth0, a SOC 2 Type II certified provider. Personal data is processed in the United Kingdom.
The Agency

ThoughtLDR®

ThoughtLDR® is a specialist thought leadership agency for technology companies. We work with high-growth startups to enterprise businesses in the UK, US and globally — helping their leaders communicate in ways that build authority, generate pipeline and attract investment.

Our approach is built on the principle that the best thought leadership doesn't sell a product — it sells a viewpoint. When that viewpoint resonates with the right audience in the right channels, commercial results follow. That's Message Market Fit.

The MMF Index is one part of how we make that measurable. Learn more at thoughtldr.com →

Privacy Policy
Effective date: November 23, 2018  ·  ThoughtLDR® Ltd
This platform (ThoughtLDR® MMF Index) is an internal tool operated by ThoughtLDR® Ltd. Access is restricted to authorised @thoughtldr.com staff only. This privacy policy governs the collection and use of data in connection with this service and the ThoughtLDR® website at www.thoughtldr.com.

ThoughtLDR® Ltd ("us", "we", or "our") operates the www.thoughtLDR.com website and associated internal platforms (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). This may include:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This may include your computer's Internet Protocol address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track activity on our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use: Session Cookies (to operate our Service), Preference Cookies (to remember your preferences), and Security Cookies (for security purposes).

Use of Data

ThoughtLDR® Ltd uses the collected data to: provide and maintain the Service; notify you about changes; provide customer care and support; provide analysis to improve the Service; monitor usage; and detect, prevent and address technical issues.

Transfer Of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction. If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there. ThoughtLDR® Ltd will take all steps reasonably necessary to ensure your data is treated securely.

Disclosure Of Data

ThoughtLDR® Ltd may disclose your Personal Data in the good faith belief that such action is necessary to: comply with a legal obligation; protect and defend the rights or property of ThoughtLDR® Ltd; prevent or investigate possible wrongdoing; protect the personal safety of users; or protect against legal liability.

Security Of Data

The security of your data is important to us. While we strive to use commercially acceptable means to protect your Personal Data, no method of transmission over the Internet or electronic storage is 100% secure and we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our Service. These third parties have access to your Personal Data only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

This platform uses Auth0 for authentication and Anthropic (Claude AI) for media analysis. Both are bound by their respective data processing agreements.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the effective date.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email: [email protected]