No ThoughtLDR® MMF Index analysis yet
Complete the client brief and ICP in the sidebar, then run the analysis.
Calculating ThoughtLDR® MMF Index…
Mapping audience signals
Media Analysis
?
Discover, score and rank the publications, podcasts and newsletters that reach your ideal customer — powered by AI.
Sign in with your @thoughtldr.com account. New team members can register below.
Complete the client brief and ICP in the sidebar, then run the analysis.
/
User Management
Send an invitation email via Auth0. The recipient will receive a link to register and verify their @thoughtldr.com account.
Manage access for all @thoughtldr.com users. Block a user to immediately revoke access without deleting their account.
| User | Role | Status | Last Login | Actions |
|---|
The ThoughtLDR® MMF Index is our proprietary scoring framework for identifying which media, communities and events will create the greatest impact for a client's thought leadership programme — before a single pitch is sent.
In thought leadership, the wrong media placement is worse than no placement at all. A CISO interviewed in a consumer lifestyle magazine doesn't move the needle. A CISO quoted in Dark Reading reaches the people who write procurement decisions.
Yet most media targeting is still done by instinct — a mix of personal contacts, Google searches, and Cision exports. There's no systematic way to ask: does this outlet actually reach my client's ideal customer?
ThoughtLDR®'s answer to that question is Message Market Fit — a concept we borrowed from the product world and applied to communications. Just as a product needs to find its market, a message needs to find its audience. The MMF Index quantifies how well a media target delivers that fit.
Message Market Fit (MMF) is ThoughtLDR®'s proprietary framework for measuring whether a communications programme is reaching the right audience with the right message, in the right channels. Strong MMF means your thought leadership is generating commercial conversations — not just impressions.
The MMF Index is the quantitative expression of that framework applied to media targeting. Each outlet, podcast, newsletter, community or event is scored on four weighted dimensions:
Audience Alignment (40%) — the most important dimension, and the one that separates intelligent targeting from spray-and-pray. Does this outlet's readership match your client's ICP by job title, seniority, industry, company size and buying power? A placement that reaches the right 500 people will always outperform one that reaches the wrong 500,000.
Credibility (25%) — editorial independence, journalistic authority and third-party trust signals. Thought leadership only works when the vessel is trusted. A placement in a credible outlet transfers that trust to your client's ideas — generating the commercial validation effect that drives real pipeline.
LLM Visibility (20%) — a dimension no other media index currently measures. When a senior buyer asks Claude, ChatGPT or Perplexity for recommended reading in their sector, which outlets appear? Visibility in AI-generated answers is the new front page — and it's fast becoming the highest-value media real estate in B2B communications.
Audience Size (15%) — reach and scale, deliberately weighted lowest. Legacy media targeting over-indexes on raw numbers. The MMF Index doesn't. A niche newsletter read by 500 CFOs outscores a general tech publication read by 500,000 developers — for a fintech client, every time.
A score of 80+ indicates a priority target — strong ICP match, high credibility, recommended for proactive pitching and contributed content. 55–79 is worth pursuing for targeted outreach. Below 55 is supplementary — partial audience overlap, useful for broad awareness.
The MMF Index is designed to be a living benchmark. As we run more analyses across more sectors, we will publish industry-level MMF benchmarks — giving clients a comparative standard to measure their media strategy against.
This platform was built by ThoughtLDR® without a traditional development team. Using AI-assisted development — working conversationally with Claude to architect, write and iterate the codebase — the entire platform was taken from concept to deployed product in a matter of days.
We think that's worth saying out loud. The tools that now exist for non-engineers to build real, secure, production-grade software represent the same shift that desktop publishing represented for design, or that smartphones represented for photography. The barrier between having an idea and shipping it has collapsed.
That's relevant to our clients too. The speed at which you can now test, build and iterate on communications tools — AI-generated media lists, scoring frameworks, content pipelines — means the agencies that will lead are the ones that build their own proprietary intelligence, rather than renting it from legacy databases.
ThoughtLDR® is a specialist thought leadership agency for technology companies. We work with high-growth startups to enterprise businesses in the UK, US and globally — helping their leaders communicate in ways that build authority, generate pipeline and attract investment.
Our approach is built on the principle that the best thought leadership doesn't sell a product — it sells a viewpoint. When that viewpoint resonates with the right audience in the right channels, commercial results follow. That's Message Market Fit.
The MMF Index is one part of how we make that measurable. Learn more at thoughtldr.com →